Continental Resources
RECRUITING MARKETING CAMPAIGN + MOBILE SITE UI
Oil and energy companies in the Midwest are always looking for workers. Using Continental’s existing logo and brand standards, this campaign focused on the benefits they provide employees, the growth mindset of the company’s culture, and the career development opportunities they offer while bringing a sense of prestige to the brand.
“Create. Innovate. Lead.” with Continental Resources speaks not only to three core values of the company, but the expectations future employees can have about their role within the company. It is a clear, simple, and memorable message implemented in a custom design template that can also be used in future marketing efforts.
